bbno$ has announced that he will perform a virtual concert inside Roblox this weekend, with new music set to premiere during the event, according to NME.
The show will take place within the Roblox minigame +1 Speed Keyboard Escape and is scheduled to premiere on Saturday, July 25. It will remain available to rewatch for one week, through August 1.
Interest in the concert has already been high, with more than 11 million users registering. NME noted that the current record for a virtual performance is held by Bruno Mars, who reached a peak of 12.8 million concurrent viewers for his Steal A Brainrot event earlier this year.
bbno$ said proceeds from the event will be donated to the Internet Watch Foundation, a UK-based nonprofit that works to stop child sexual abuse online. He also said a direct donation link will appear during the concert, and revenue from fans buying skins and other in-game items will go to the organization as well.
