Netflix is taking a bold approach to promote its new film The Last House, placing a performer inside a billboard on Sunset Boulevard in Hollywood, according to E! News.
The company said in an Aug. 7 press release that the man is meant to appear “trapped” in the sign and will stay there until Aug. 8. Netflix’s Tudum described the setup as a fully furnished living room built 30 feet above the ground at the corner of Sunset Boulevard and Selma Avenue.
While inside the enclosed space, the performer is expected to act as if he is going about normal life and communicate with people below using a whiteboard. Netflix said the display is intended to echo the movie’s story.
The Last House stars Greta Lee and Wagner Moura as a married couple trying to survive with their two children while trapped inside their home. The film premieres Aug. 7 on Netflix.
