Pucci-inspired prints are having a moment this summer, with celebrity fans including Hailey Bieber, Dua Lipa and Kylie Jenner embracing the colorful look, according to E! News.
The Italian brand’s signature swirl and paisley patterns date back to designer Emilio Pucci in the 1950s, but the style is feeling fresh again thanks to fashion’s ongoing love of nostalgic looks and standout resortwear. The result is a mix of retro glamour and vacation-ready style.
E! News says the trend is showing up in swimsuits, dresses and scarves, with many shoppers drawn to pieces that are playful, versatile and easier to wear than the original luxury versions. Scarves in particular are being worn as headbands, tops or wrapped around bags and waists.
The article also highlights several Pucci-inspired pieces, including a silk twill square scarf, a marked-down bandana, halter bikini tops and colorful one-piece swimsuits. Some of the looks are already selling quickly, including a Mediterranean-inspired print from Monday.
