A$AP Rocky is front and center in a new Fenty Skin ad alongside Rihanna, according to Billboard. The minute-long spot was posted on Rihanna’s Instagram on Monday, July 20.
In the ad, Rocky plays a subway-style hawker who bursts into a beauty salon to promote the products. The campaign is titled “DON’T BE DUMB, USE @fentyskin,” a reference to his fourth studio album, Don’t Be Dumb.
Rocky tries to win Rihanna over with a pitch for skin care products, including a daily moisturizer and lip balm. At first, Rihanna gives him only a few seconds and appears unimpressed, but she eventually says, “I’ll take all of it.”
Billboard reports that the line includes items Rocky personally helped design, including a lip balm with a keychain carrying case. The rapper is also set to take his Don’t Be Dumb tour overseas next month, starting Aug. 25 in Brussels, Belgium.
