Wild West Music Fest turned a bigger profit in its third year, with net earnings more than tripling compared with 2025, according to data provided by the City of Maricopa and reported by InMaricopa.
The festival brought in a net profit of $8,907.79 for Steve Levine Entertainment after expenses. That was about $6,200 more than the event made the previous year.
City Communication and Cultural Services Director Quinn Konold said the organizers were pleased with the result, but the city is primarily focused on the broader benefits of the event. He said officials are interested in tourism, visitor spending, resident experience and economic impact.
Overall revenue for the three-day festival reached $420,495, including $95,641 from ticket sales and $33,750 from sponsors. Beer sales brought in more than $28,000, while vendor sales and rides added another $23,018.
The total revenue figure includes a $240,000 city investment from bed tax funds, which council approved unanimously in September. Expenses totaled $411,587, with talent costs leading the list at $205,651 for performers including Paul Wall, Soulja Boy and Alien Ant Farm.
