Billboard and Planet Fitness have partnered on a new editorial series called Movement Mixes, a set of custom playlists designed to highlight the music that inspires people to move, according to Billboard.
The project is built around the idea that motivation can look different depending on the person and the place. Each playlist draws from the artists and songs resonating in a specific region, using Billboard Charts, editorial expertise and Luminate data to shape the selections.
The partnership will include eight curated playlists inspired by different parts of the country. Billboard said the series is meant to reflect regional listening trends while supporting Planet Fitness’ commitment to a welcoming, judgment-free environment.
The first playlist, Midwest Momentum, is already available, with more mixes planned for the West, South, Mid-Atlantic and other regions throughout the year. Billboard also said listeners will have chances to enter two sweepstakes tied to tickets for Billboard’s R&B and Hip Hop Live! event and Latin Music Week’s En Vivo concert.
